We Define “Local” as the

Sacramento Watershed

Supporting local producers is central to BriarPatch’s vision. It reflects the values we live every day: expanding access to high-quality food, strengthening our regional food economy, and caring for the place we call home. 

At the same time, we don’t want to get stuck in the minutiae of what “local” should mean. The real purpose of defining local is simple: to highlight where our food comes from and how our purchases impact the people, land and water that sustain us. 

That’s why we define local through a natural system we all share: the Sacramento Watershed


watershed wednesdays save on local goods

Watershed Wednesdays in 2026

In 2026, we’re celebrating 50 years of partnership with local producers through Watershed Wednesday sales—held every third Wednesday of the month. 

On Watershed Wednesdays, all locally grown or produced items are 20% off. 

This sale is for everyone—BriarPatch Owners and non-owner shoppers alike. 
Cheers to Local!  


Why a Watershed?

A watershed gives us a definition of local that is nature-based, not political, shaped by land and water—not city limits or county lines and clear, meaningful and measurable. 

It’s a real geography we can map, learn from, and track over time, and flexible as BriarPatch grows.

The Watershed boundary helps us expand thoughtfully as we serve new communities and aligns with our mission and values.

It connects food, farms, waterways, ecosystems, and community wellbeing in one shared framework. 

What is a Watershed?

A watershed is a geographic area defined by how a single system of liquid water moves above and below ground to supply essential habitat for either a single ecosystem or a network of connected ecosystems. Watersheds can be examined at many different scales… to the Sacramento River Valley, which encompasses 26,500 square miles.” 

 —Obi Kaufmann, The State of Water 

Our Local Definition

Local = anything grown or produced within the Sacramento Watershed—the watershed in which current BriarPatch locations operate. 

And just as important: “direct from producers” because it remains a core part of what local means to us. We’ll continue to celebrate the farm-direct relationships BriarPatch has built over decades. 

What This Makes Possible 

Defining local through the Sacramento Watershed helps BriarPatch: 

  • Strengthen and expand our local food community in a way that’s demonstrable and adaptable over time 
  • Educate and inspire deeper connection to our environment—and our responsibility to it 
  • Make “local” more tangible through events, classes and experiences tied to place 
  • Build stronger partnerships with organizations working on water and environmental stewardship 
  • Create meaningful in-store storytelling and cross-promotion with brands and producers who share environmental values 

Are you a local producer? Become a Local Supplier.